Privacy and Cookie Policy

Last Updated: July 2018

Welcome to Impulz (the "App"). The App is provided or controlled by SplendidStory Co. Ltd., a company duly incorporated and validly existing under the Laws of Hungary (" we " or " us "). We are controller of your personal data in the sense of Art. 4 (7) of the General Data Protection Regulation (" GDPR ") and other data protection or data privacy laws in the Member State of the European Union and other Guidelines with a data protection nature regarding the Platform and as such, we are committed to protecting and respecting your privacy.

Our contact details are: SplendidStory Co. Ltd., Akacos street 10. Satoraljaujhely 3980, Hungary.

The Data protection officer of SplendidStory Co. Ltd. may be contacted under

To provide our services to you, we offer you a website and a free app (" App ") that you can download onto your mobile phone. This policy sets out the basis on which any Personal Data from you will be processed, collected, used, and disclosed by us when you access or use our website, applications, products and content (collectively, the " Services ").

Please read the following carefully to understand our views and practices regarding your Personal Data and how we will treat it. Capitalized terms that are not defined in this policy have the meaning given to them in the Terms of Service.

The Personal Data We Process Within Our Service

We collect and process Personal Data either directly from you (e.g. when you provide certain information to us) or indirectly (e.g. through our Platform's technology).

" Personal Data " means any information relating to an identified or identifiable natural person (" data subject "); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Information you give us   as a user . You may not use our Services if you are under 13 years old. Therefore, we ask you to provide us with your birthdate to verify that you are 13 years or older before you may register for an account on our App. If you are under the age of 18 (or applicable age of majority) and if required by applicable law, we will ask you to provide approval of your parents or legal guardians that you are allowed to use our services via e-mail in accordance with our Terms of Service .

If you register an account with us to use the App, you must provide us with certain Personal Data, including your name, unique account name and, if provided, your e-mail address, telephone number and your photograph as well as your language selection. You may also be able to register using your user credentials to certain social media sites, such as Facebook or Instagram. This information also allows us or other users to find you on the App.

Information we collect about you when you use the Services.  When you use our Services we automatically collect your IP address, GPS data, device information, or other unique device identifiers, Cookies (as defined below), browsing records, mobile carrier, time zone and locale setting, mobile or device model, operating system and platform as well as information regarding your use of the Services, e.g. the comments you make on our App or any other user-generated content and video content that you broadcast on our App.

Furthermore, we collect behavioural information, for example, collecting engagement scores (likes, comments, repeated views) and relate users based on your behaviour, alongside marketing information such as opt-ins and communication preferences. We also collect information about linking your contact or subscriber information with your activity across our Services or by linking your activity on our App across all your devices using your email or social media log-in details.

When you use our App we may collect your account name, e-mail address, telephone number, photographs and any Personal Data in connection with videos of that you upload as well as the mobile phone model and the mobile phone operating system version. We further process information about your location based on IP address once to select the videos that we display according to your place of residence.

Information you choose to share from your social networks.  If you choose to link the App to your social network or public forum account (such as Facebook), you may provide us or allow your social network to provide us with information from your social network or public forum accounts. This data may include your use of the App on such public forums and/or social networks (e.g. your public profile information, e-mail address and friends list). For further information as to how and for what purpose the social network provider processes your Personal Data, please see their privacy policies.

Find other users and invite your friends.  You may find other users of the App either through (i) your phone contacts or (ii) Facebook contacts. If you chose to find other users through (i) your phone contacts, we will access your phone contacts, including the names, phone numbers, addresses and any other information that you have stored on your phone about your contacts in order to determine if they are using the App by matching them with existing users of the App. If you want to find other users through (ii) your Facebook contacts, we may process your public Facebook information as well as names and profiles of your Facebook contacts in accordance with the privacy provisions of Facebook. You may also invite selected recipients to join our App by sending them an e-mail with your profile, including you profile information.

Messages.  We collect and process information you provide, including any Personal Data, in the context of composing, sending, or receiving messages (that means the content as well as the information when the message has been sent, received and/or read and the participants of the communication) through our Service's messaging functionality. Please be aware that messages sent to other Users of our Service will be accessible by those other Users and that we are not responsible for the manner in which those Users use or disclose messages.

Metadata.  When you upload a video   to the App   (User Content) you automatically upload certain metadata that is connected to the User Content. In essence, metadata describes other data and provides information about your User Content that may not always be evident to the viewer. In connection with your video the metadata can describe how, when and by whom the piece of User Content was collected and how that content is formatted. It further includes Personal Data such as your account name that enables other user to trace back the video to your user account. Metadata may further consist of additional Personal Information that you chose to provide with the video, e.g. any hashtag to mark keywords to the video or comments.

Buy video templates.  You may obtain video templates via in-app purchases. You can use these templates to create videos using the template’s effects and animations. When you chose to buy templates you will be transferred to your app store on your mobile device to complete the purchase. In connection with this purchase, we may collect Personal Data from you. Furthermore, if you purchase any video templates using your Apple iTunes or Google Play account, we process the confirmation of the payment and unlock the template.

Information from third parties.  We may receive information if you use any of the other websites we operate or other Services we provide. We may also receive information from third party SDKs, and from other sources, including business directories and other commercially or publicly available sources. Please find a list of the information that we receive from third parties, including the respective third parties .

Cookies.  We use cookies and other similar technologies (e.g. web beacons, Flash cookies, etc.) (" Cookies ") to enhance your experience using the Services. Cookies are used to indirectly collect information, including Personal Data, from you. Cookies are small files which, when placed on your device, enable us to provide certain features and functionality.

Although most Web browsers automatically accept Cookies, the decision of whether to accept or not is yours. You have the choice to accept or decline Cookies by way of consent (we may drop strictly necessary Cookies even without your consent). If you do not accept Cookies, we will not be able to customize the ads shown to you and you will receive only ads without customized content. Cookies placed by us will expire when you terminate the website session or after 90 days.

There are different Types of Cookies:

  • Strictly necessary Cookies.  These are Cookies that are required for the operation of the Services. They include, for example, Cookies that enable you to log into secure areas of the Services.
  • Functionality Cookies.  These are used to recognise you when you return to the Services. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting Cookies . These Cookies record your visit to the Services, the pages you have visited and the links you have followed. We will use this information to make the Services and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
  • Analytics Cookies . Analytics are statistical audience measuring systems that we use for our Services.

Analytics information.  On our website, we use third-party analytics tools to help us measure traffic and usage trends for the Services. Traffic refers to the different data flows surrounding activities of the users on the Services. These tools, for example, collect information sent by your device or our Services, including the web pages you visit, add-ons, and other information that assists us in improving the Service. The information will be used to report and evaluate your activities and patterns as a user of the Platform to provide services in accordance with these activities.

Our third party analytics tool is Google Analytics provided by Google, Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics uses Cookies, small text files containing a string of alphanumeric characters and being stored on your computer. Google will use this information including your truncated IP address to assemble statistics on the use of our Service on to provide other related services as described above. For further information on how Google Analytics collects and processes information about you and information on how to opt out from Google's collection of information from you, please click  here . You may also find further information in the  Google Analytics Terms of Service & Privacy.

We further use "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). This tool is solely used for retargeting purposes in order to reveal if you have seen our advertisement on Facebook. If you do not want Facebook to collect the described information about you, you can opt-out of Facebook's use of cookies and Facebook Pixel  here .

Please note that our websites do not respond to "do-not-track" signals in your web browser. "Do-not-track" signals are preferences that users can set on their web browser to limit how their activity is tracked across third-party websites or online services.

How We Use Your Personal Data

We will use your Personal Data for the following purposes:

Personal Data that we collect from your visit on our website is processed for system administration (e.g. to improve our Website and services to you), for statistical or security proposes (e.g. to guarantee the website's stability and security) of our website as well as to solicit your feedback. The processing of this Personal Data is necessary for the purposes of our legitimate interests pursuant to Art. 6 (1) paragraph f) point.

We are required by law to verify your age and ensure that you are old enough to use our Services and therefore ask you for your birthdate prior to your registration on the Services pursuant to Art. 6 (1) paragrapgh c) point.

The e-mail address and content of the e-mail, including the names and addresses, if provided, concerning the approval from your parents or legal guardians for your use of the Services will be processed by us to verify that we are allowed to provide you with the Services, Art. 6 (1) paragraph c) point.

When you register as user of our Services, we obtain Personal Data to create your user account, which is necessary to provide you with the Services according to Art. 6 (1) paragrapgh b) point. We may further use your Personal Data from your registration in accordance with Art. 6 (1) paragrapgh b) to:

  • notify you about changes to our Services;
  • provide you with user support;
  • enforce our terms, conditions and policies; or
  • communicate with you.

We may use your Personal Data from your registration that identifies you as a user of the Service also to allow other users to identify you via the "Find other friends" function as a user of the Service as well as your phone contacts to find other users and to connect you on the Platform and support the socializing function of the Services in accordance with our legitimate interest to provide users the ability to connect on the Services for a more lively community, Art. 6 (1) paragrapgh  f) point. Furthermore, in the "Find other friends" function you may send an e-mail to anyone via your e-mail provider and invite him/her to use the App. In order to fulfil our legitimate interest according to Art. 6 (1) paragraph  f) point to expand our Services and increase your user friends, we provide you with your profile information to send to anyone you choose.

We collect and process the Personal Data of your User Content in order to provide you the Services and to enable you to participate on the Platform and interact with other users, Art. 6 (1) paragrapgh b) point. Without the submission of your Personal Data such as your name, user account name or the Personal Data within your User Content we may not be able to provide you with our service. We further use your Personal Data to make the Personal Data available to other Users in accordance with the privacy settings you chose for the respective Personal Data.

We may also process your Personal Data of your use of the Service to show you content that is similar to content you liked or interacted with (by comments and/or watching), content from your region as well as by users you follow. This processing of Personal Data of you helps us to improve the content of the Service in accordance with Art. 6 (1) paragraph  f) point.

In particular, we will process your Personal Data to be responsive to you and to ensure the proper functioning of our products and organisation, Art. 6 (1) paragrapgh f) point. As it is in our legitimate interests, we may use your Personal Data to:

  • improve the Services and to ensure content from the Services is presented in the most effective manner for you and your device;
  • administer the Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • allow you to participate in interactive features of the Services, when you choose to do so;
  • personalise the content you receive and provide you with tailored content that may be of interest to you;
  • keep the Services safe and secure;
  • develop our Services and conduct product development;
  • measure and understand the effectiveness of the advertising we serve to you and others;
  • to provide you with services based on the country settings you have chosen, such as advertising and other content that is related to the country settings.
  • make suggestions and recommendations to you and other users of the Services about goods or services that may interest you or them; or
  • provide you – or permit selected third parties to provide you – with information about goods or services we feel may interest you. Where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this (Art. 6 (1) paragraph  a) point).

If you provide your consent, we may promote the Services and use information that you give to us, such as user-generated content and video content that you may choose to broadcast on our App, as part of our advertising and marketing campaigns to promote the Services in accordance with Art. 6 (1) paragraph a) point.

The processing of your Personal Data in relation to the usage of the messenger function is solely for the purpose to provide this functionality of the Service to you pursuant to Art. 6 (1) paragraph b) point, in order for you to contact other users of the Service. It will only be processed if you choose to use this function. You may choose to delete any Personal Data in this regard on your discretion via the clear cache function within the App's settings.

How We Share Your Personal Data

We may share your personal data with selected third parties in or outside your country, including:

  • our business partners so that we can make you special offers via the Services;
  • with respect to on-screen advertisements, advertisers and advertising networks that require the data to select and serve advertisements to you and others. We will not share your contact details with our business parties so they will not contact you directly, but we will share other information so that they can make you offers customized to your requirements;
  • our suppliers and subcontractors who help us run the Services; or
  • analytics and search engine providers that assist us in the improvement and optimisation of the Services.

We may also share your information with any member or affiliate of our service providers and strategic business partners, and their respective subsidiaries,   in each case in or outside your country, for the purposes set out above (" How We Use Your Personal Data "). For the purpose of moderation (e.g. prevention of illegal uses), increasing of user numbers, development and engineering and analysing of information for purposes regarding the operation of the Services. Please refer below to " The Security of Your Personal Data " for the security of your Personal Data in connection with the storage.

We may further share your information with law enforcement agencies, public or tax authorities or other organisations if legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:

  • comply with a legal obligation, process or request (including tax and related reporting requirements);
  • enforce our Terms of Service and other agreements, policies, and standards, including investigation of any potential violation thereof;
  • detect, prevent or otherwise address security, fraud or technical issues; or
  • protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

We may also disclose your information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your data to the prospective seller or buyer of such business or assets; or
  • if we sell, buy, merge, are acquired by, or partner with other companies or businesses, or sell some or all of our assets. In such transactions, user information may be among the transferred assets.

Where We Store Your Personal Data

The Personal Data that we collect from you will also be transferred to, and stored at, a destination outside of your country and the European Economic Area (" EEA "), specifically, to third party servers in the United States of America. We transfer your Personal Data to the servers of our host providers Amazon Web Services in the United States of America and Microsoft Azure in the United States of America. We also transfer any video content of the users to the servers of our host providers Amazon Web Services and Microsoft Azure in the United States of America.

It may also be processed by staff operating outside your country or the EEA who work for us, for one of our suppliers or one of our business partners. Please refer below to " The Security of Your Personal Data „ for the security of your Personal Data in connection with the storage.

The Security of Your Personal Data

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted through the Platform; any transmission is at your own risk. We do have appropriate technical and organizational measures to ensure a level of security appropriate to the risk of varying likelihood and severity for the rights and freedoms of you and other Users. We maintain these technical and organizational measures and may amend them from time to time to improve the overall security of our systems. We also ensure that our third party vendors will provide the same level of protection as provided in the terms of this Privacy Policy.

The transfer of your Personal Data to our host providers Microsoft Azure, Amazon Web Services in the United Stated of America is conducted under an adequate level of data protection as compared to the GDPR because all three companies have certified themselves under the EU-US-Privacy Shield.

The transfers of your Personal Data to the data center Magyar Hosting Ltd. in Hungary occurs under an adequate level of data protection as compared to the GDPR because it is conducted on the basis of Standard Contractual Clauses between SplendidStory Zrt. and the host provider, in accordance with Art. 46 GDPR.

The transfers of your Personal Data to our host provider Amazon Web Services occurs under an adequate level of data protection as compared to the GDPR because it is conducted on the basis of Standard Contractual Clauses between SplendidStory Co. Ltd. and the host provider, in accordance with Art. 46 GDPR.

For a copy of these Standard Contractual Clauses, please contact us under

We may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites.

Data Retention

We will retain your information for so long as we are required to retain such information under applicable laws.

We delete your Personal Data concerning the in-app message function if your account is terminated, for any reason, after 30 days.

We delete your browser behaviour information after 90 days. We installed a periodic review for the deletion of your browsing information and designated someone who is responsible for the review and deletion.

After you have terminated your use of our services, we may store your information in an aggregated and anonymised format. Notwithstanding the foregoing, we may also retain any personal information as reasonably necessary to comply with our legal obligations, allow us to resolve and litigate disputes, and to enforce our agreements.

Information Relating to Children

The Services are not directed at children under the age of 13. Users under the relevant age of majority are not allowed to use the Services or register an account on the App without the consent of their parent of legal guardian. If we become aware that Personal Data has been collected from a person under such age in the relevant jurisdiction and parental or legal guardian consent has not been provided, we will delete this information and terminate the person's account. If you believe that we may have Personal Data about or collected from a child under the specified age in the relevant jurisdiction without the consent of their parent or legal guardian, please contact us at

Your Rights

You have the right to access your Personal Data that we hold about you and to correct, update, amend, restrict, erase or otherwise modify any Personal Data where it is inaccurate, or has been processed in violation of the applicable data protection regulations, unless we have to keep the Personal Data for legitimate business or legal purposes. Prior to the fulfilment of your request concerning your Personal Data, we may ask you to verify your identity before we can act upon your request.

You may object to the use or processing of your Personal Data or withdraw consent to use your Personal Data at any time.

You have the following rights:

  • The right to require free of charge (i) information whether your Personal Data is retained and (ii) access to and/or (iii) duplicates of the Personal Data retained. However, if the request affects the rights and freedoms of others or is manifestly unfounded or excessive, we reserve the right to charge a reasonable fee (taking into account the administrative costs of providing the information or communication or taking the action requested) or refuse to act on the request;
  • The right to request proper rectification, removal or restriction of your Personal Data;
  • Where processing of your Personal Data is either based on your consent or necessary for the performance of a contract with you and processing is carried out by automated means, the right to receive the Personal Data concerning you in a structured, commonly used and machine-readable format or to have your Personal Data transmitted directly to another company, where technically feasible (data portability);
  • Where the processing of your Personal Data is based on your consent, the right to withdraw your consent at any time without impact to data processing activities that have taken place before such withdrawal or to any other existing legal justification of the processing activity in question;
  • The right not to be subject to any automatic individual decisions which produces legal effects on you or similarly significantly affects you; and
  • The right to take legal actions in relation to any breach of your rights regarding the processing of the Personal Data, as well as to lodge complaints before the competent data protection regulators.

As far as we process your Personal Information on the basis of our legitimate interests (Art. 6 (1) lit. f) GDPR), you may object to processing (Art. 21 (1) GDPR) at any time. You may find a detailed description of our processing activities and the legal basis in the section before. If you object to such processing, we ask you to state the grounds of you objection in order for us to examine the processing of your personal data and decide whether to adjust the processing accordingly.

Please note that the processing of your personal data may involve direct marketing activities as described above. If you do not want to have your activity on Services processed for direct marketing activities, you can object to any data processing free of charge at any time via e-mail (

Please send an e-mail to us if you would like to exercise any of your rights (


In the event that you wish to make a complaint about how we process your Personal Data, please contact us in the first instance at and we will endeavour to deal with your request as soon as possible. This is without prejudice to your right to launch a claim with your data protection authority or follow the dispute resolution process provided in the Terms of Service.


We will use commercially reasonable efforts to generally notify all users of any material changes to this Policy, such as through a notice on our Services, however, you should look at this Policy regularly to check for such changes. We will also update the "Last Updated" date at the top of this Policy, which reflects the effective date of such Policy. Your continued access to or use of the Services after the date of the updated Policy constitutes your acceptance of the updated Policy. If you do not agree to the updated Policy, you must stop accessing or using the Services.


Questions, comments and requests regarding this Policy are welcomed and should be addressed to

List of third parties that impulz collects Personal Data of its users

Third Party

Personal Data


email, friends list, public profile info (based on user setting e.g., age, name, gender)


email, friends list, public profile info (based on user setting e.g., age, name, gender)

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