How to Make My Logo?

You want to create a logo. It's tempting: choosing colors, a stylish font, a catchy name.:brBut a question arises: what is this logo supposed to represent, exactly?'s where Impulz puts you back on track.

🎭 The Trap of Early Branding

Diana, 25, wants to launch a monthly cosmetics box for sensitive skin. She spends hours on Canva, hesitates between three names, has her friends vote for a logo...

"I wanted a brand universe, except I didn't even know who I was talking to or why they would buy my box."

Like many entrepreneurs, Diana put the cart before the horse. Result: a nice branding, but without a solid foundation.

🧠 How Impulz Recentred and Propelled Her

From her registration, Impulz asks her the right questions in the right order:

• Who exactly do you want to address?
• What problem do you want to solve?
• What is your central promise?

In 3 guided sessions with her AI copilot, Diana clarifies her value proposition. Only then does Impulz guide her to:

• A name aligned with her target
• A lean branding checklist
• Tools to generate a coherent, simple, and reusable logo (palette, typography, structure)

By avoiding haste, she builds an identity true to her project — not just pretty.

✅ What Diana Gained

• A clear value proposition tested with 5 target people
• A brand name that truly speaks to her audience
• A simple, but meaningful logo

And most importantly, she understood that visual identity is the translation, not the starting point.

🗣️ "I wanted a logo. Impulz helped me build a brand. Now when I show my logo, I can say what it tells."
— Diana

🎯 Making a Logo is Easy. Making a Logo That Speaks is Strategic.

Impulz guides you step by step to create a visual identity based on solid ground.